Ocean Lakes Family Campground: A South Carolina RV Resort Success Story
Nestled along the pristine shores of Myrtle Beach, South Carolina, Ocean Lakes Family Campground stands as one of America’s largest and most successful RV resorts. Since 1970, this 310-acre oceanfront destination has evolved from a simple campground into a comprehensive family vacation community, serving over 300,000 guests annually and setting industry standards for large-scale RV resort operations.
The Ocean Lakes Story: From Vision to Reality
Ocean Lakes Family Campground was founded by the Barber family with a revolutionary vision: create a destination where families could enjoy extended vacations in a safe, clean, and entertaining environment. What began as an ambitious development project has become a model for successful large-scale RV resort operations.
Founding Principles and Development
Original Vision:
- Family-oriented vacation destination emphasizing safety and cleanliness
- Oceanfront location providing unique beach access for RV travelers
- Community atmosphere encouraging long-term relationships and repeat visits
- Comprehensive amenities reducing the need to leave the property
- Affordable family vacation alternative to traditional beach resorts
Strategic Development Approach:
- Phased construction allowing revenue generation during expansion
- Infrastructure investment prioritizing utilities and roads
- Amenity development based on guest feedback and demand
- Environmental stewardship protecting the coastal ecosystem
- Community building through programming and events
Facility Excellence: Scale and Sophistication
Ocean Lakes operates on a scale that few RV resorts can match, with infrastructure and amenities comparable to major resort destinations.
Site and Infrastructure
Campground Statistics:
- 310 acres of oceanfront property
- Over 850 RV sites accommodating various rig sizes
- 1.5 miles of private beach access
- Multiple bathhouse facilities with modern amenities
- Comprehensive utility infrastructure including cable TV and Wi-Fi
Site Variety and Accommodation:
- Premium oceanfront sites with unobstructed beach views
- Standard sites with full hookups and cable TV
- Seasonal sites for extended stays and annual visitors
- Rental units including park models and travel trailers
- Group camping areas for rallies and special events
Business Model Innovation
Ocean Lakes has developed a sophisticated business model that maximizes revenue while maintaining the family-friendly atmosphere that defines their brand.
Revenue Diversification Strategy
Accommodation Revenue:
- Daily, weekly, and seasonal site rentals
- Premium pricing for oceanfront and preferred locations
- Rental unit operations including park models and RVs
- Group booking packages for rallies and events
- Membership programs for frequent visitors
Ancillary Services:
- General store and convenience retail
- Equipment rental including bikes, umbrellas, and beach gear
- Propane sales and RV services
- Laundry facilities and shower services
- Food service and dining options
Frequently Asked Questions
Accommodations and Reservations
Q: What types of sites are available at Ocean Lakes? A: Ocean Lakes offers over 850 sites including oceanfront premium sites, standard sites with full hookups, seasonal sites for extended stays, and rental units including park models. Sites accommodate various RV sizes with amenities like cable TV, Wi-Fi, and picnic tables.
Q: How far in advance should reservations be made? A: Peak season reservations (June-August) should be made 6-12 months in advance, especially for oceanfront sites and holiday weekends. Off-season and shoulder season reservations can often be made with shorter notice, though popular sites and dates fill quickly.
Q: What is included with site rental? A: Site rental includes full hookups (water, electric, sewer), cable TV, Wi-Fi, access to all recreational amenities, beach access, and participation in organized activities. Additional fees apply for equipment rentals, dining, and some special programs.
Ocean Lakes Family Campground represents the pinnacle of large-scale RV resort operations, demonstrating how vision, investment, and commitment to guest experience can create a destination that transcends traditional camping. Their success story provides valuable insights for the RV industry while continuing to set standards for excellence in family-oriented outdoor hospitality.